Shantell Ogden cracks U.S., European record charts

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Photo by Erica O’Rock

Story By Dave Carew

In one of the year’s most remarkable indie / DIY stories, singer-songwriter Shantell Ogden has launched her new album Better at Goodbye onto both U.S. Americana and European record charts.

During the past week, the album hit #93 on the Americana charts and # 38 on the Roots/Americana Album Chart. A single from the album, “The Lie I Tell Myself,” hit # 15 on the Roots/Americana Song chart.

At the same time, the single “Looking for My Last”—just released to European radio and promoted by CMR Nashville—debuted at #28 on the European HotDisc Chart.

What is particularly remarkable about all this is that Ms. Ogden essentially served as her own promoter to the U.S. market, conducting a professional album- and song-plugging campaign that involved calling hundreds of reporting radio stations coast-to-coast. (“Reporting” stations are those that report airplay information to the various record charts. Phone calls to those stations were made by Ms. Ogden plus many of her fans.)

It is extremely rare that an independently-promoted album, by a relatively unknown artist, should crack the Top 100—especially in the artist’s first attempt. In an email, Ms. Ogden expressed sincere thanks and appreciation:

“I’m so grateful to my friends and fans for requesting songs from Better at Goodbye, and to the DJs who are playing it,” said Ms. Ogden. “It really takes a village to have any kind of success—and I know I didn’t do any of this alone.”

For more information please visit:
http://shantellogden.com/

David M. (Dave) Carew is writer/editor of “Underground Nashville” and the author of the novels “Everything Means Nothing to Me: A Novel of Underground Nashville” and “Voice from the Gutter,” both now available at Amazon.com and XLibris.com. Dave is also a freelance book editor and ghostwriter, publicist, seminar and workshop leader, journalist, and advertising / marketing / public relations writer.

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Everything Means Nothing to Me: A Novel of Underground Nashville by Dave Carew—which was praised by The Tennessean as “beautiful, haunting, powerful”—is now available in an all-new paperback edition. For more information, please visit:

http://www.amazon.com/s/ref=nb_sb_noss/191-4818370-7728230?url=search-alias%3Dstripbooks&field-keywords=David+M.+Carew

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Do you want to help homeless people in Nashville learn culinary arts and other employment skills that provide a specific, effective path off the streets? Please visit Lambscroft.org (link below) and consider making a financial contribution. Any amount is very helpful and appreciated. Thank you.

http://www.epiclifecreative.net/LambsCroft/

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Editor’s Note: “Underground Nashville” covers artists, authors, musicians, poets, political figures, and other compelling people and happenings not typically covered by the mainstream Nashville media. It also presents reflections and commentary from an underground/indie perspective, offering “thoughts from the shadows of a great American city.”

Dave Carew

 

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